Key Concepts of Media Literacy 1. Media texts construct reality. Concept #1 focuses on how media messages are subsets of real experiences that are made to seem like accurate representations of life. E.g., photographs are realistic, representing objects seen from distance, angle and perspective, but are subsets of reality because they are not three-dimensional and do not move. 2. Media texts construct versions of reality. Concept #2 means that each message is biased in two ways: reflecting the biases of its medium and of its creator. A bias of a medium might be a photograph’s reduction of three to two dimensions and its freezing of one moment in time. A … Continue reading Association for Media Literacy (AML)